My name is Cheryl Vail, and I am thrilled to share my story with you. Martinique Hair Designs Ltd. has been a cornerstone in the industry for over 40 years, providing exceptional wigs, toppers, custom hairpieces and headwear.
My personal journey with alopecia began 9 years ago, leading me to discover Martinique Hair Designs Ltd.
Eight years ago, the previous owner of Martinique Hair Designs Ltd., approached me with an opportunity. As she was preparing for retirement, she invited me to consider taking over the business . Honored and excited, I accepted the opportunity to help people through their journey. Since April 2024, I have proudly become the new owner of Martinique Hair Designs Ltd., i am committed to building upon its legacy, establishing a strong new identity, and making the business truly my own.
Before acquiring the business, I worked closely with trained staff for several months. During that time I completed my "Medical Hairloss Transitional Service Certification". This invaluable experience equipped me with a deep understanding of various types of hair loss, including those caused by chemotherapy, alopecia, stress, and hormonal changes etc. I also had the chance to build meaningful relationships with both long-time clients and new ones, which I cherish deeply.

As I step into this new role, I am filled with excitement and pride. I am dedicated to offer a new fresh experience. Thank you for being part of this journey with me. We look forward to supporting you and providing the best possible solutions for your hair care needs.
“I started losing my hair back in October 2023 and noticed bald spots in April. Shortly after, I was diagnosed with alopecia areata. It was a difficult time, and I didn’t know what to do. Ultimately, I decided to get a wig. Cheryl was incredibly empathetic and understanding, making the experience so positive. The wig is of amazing quality, looks and feels natural, and is exactly like my hair on the best day. I feel so confident now. I am beautiful, and I have alopecia!”
Annie
We brought both our Mom & Aunt (both 83 y.o.) to Moncton to shop for new wigs due to age-related hair loss. If I could give more than 5 stars for Cheryl’s amazing service, I would. She is so kind, friendly, compassionate & engaging, we all immediately knew this was the right decision to come to Martinique. My Mom & Aunt left absolutely thrilled with their purchases and looking very stylish. There is no hesitation in recommending Martinique, more specifically Cheryl, to consult with and be well-served with her gifts and obvious passion for helping her clients.
Kristen
Cheryl is so kind, knowledgeable, and compassionate. She worked with me to meet the needs of my budget. The wig she helped me choose is beautiful, and exactly what I wanted. Not only did Cheryl educate me on wigs, she was so compassionate when I told her my story, and she shared her story with me. She gave me tons of educational information on a treatment she sells for after chemotherapy hair loss as well, to help recover your hair. I am forever grateful, and I highly recommend Martinique Hair Designs. Cheryl is a genuine, honest person who really wants to help women who are going through a difficult time. My visit today was thoroughly enjoyable and calming. Thank you so much, Cheryl!
Louise
Cheryl the new owner is awesome. First she helped me with a wig. She was kind, helpful and patient.
Later I went for a bra fitting and prosthesis. She was understanding, kind and I was able to find a bra and prosthesis which was great. It made such a difference to find a bra that fits and a prosthesis that fills in the cupped shape that is sometimes left after a masectomy.
She made me feel welcome and is was a pleasant experience. I would highly recommend Cheryl.
Patricia
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